Featured On Yahoo Finance - The next multibillion-dollar opportunity for Amazon

There has been a lot of talk about Amazon’s ad-business lately, and for good reason. For Amazon, which can do with some margin expansion, the digital advertising space represents a big opportunity.

According to estimates, Amazon’s advertising business raked in $1.2 billion in revenue last year. While the number seems rather small compared to Amazon’s way bigger e-commerce and AWS segments, this segment is growing at a fast clip. Morgan Stanley’s Brian Nowak expects Amazon’s ad-revenue to grow to $7 billion by 2020. However, the opportunity could be even bigger. Exactly how big? Read the whole post on Yahoo Finance.